Our Story
From humble beginnings to beloved tradition - discover the passion and dedication behind every Pizza luce creation
Born from Tradition
In 1952, Giuseppe Luce arrived in America with nothing but a worn recipe book and an unwavering dream. His grandmother's centuries-old pizza recipes, passed down through generations in Naples, would soon become the foundation of Pizza luce.
What started as a small neighborhood pizzeria in Brooklyn has evolved into a beloved institution, yet our commitment to authentic Italian flavors remains unchanged. Every pizza we craft today honors Giuseppe's original vision: to bring the true taste of Italy to American tables.
From our hand-stretched dough made fresh daily to our San Marzano tomatoes imported directly from Italy, we maintain the same exacting standards that made our founder's first pizza extraordinary over seven decades ago.
Our Mission
To preserve and celebrate authentic Italian culinary traditions while creating memorable experiences that bring families and communities together around exceptional food.
We believe that every meal should be a celebration, every bite a connection to our rich heritage, and every visit a reminder that the finest ingredients, prepared with passion and served with pride, create more than just food—they create lasting memories.
Our Journey Through Time
Decades of dedication, growth, and unwavering commitment to excellence
The Beginning
Giuseppe Luce opens the first Pizza luce location in Brooklyn, New York, bringing authentic Neapolitan recipes to America with just a wood-fired oven and boundless determination.
Family Legacy
Giuseppe's son Marco joins the business, introducing innovative marketing strategies while preserving traditional cooking methods. The restaurant gains recognition as Brooklyn's premier pizzeria.
Expanding Horizons
The first Pizza luce location outside New York opens in Philadelphia, marking the beginning of our regional expansion while maintaining our commitment to quality and authenticity.
Modern Innovation
Third-generation family member Sofia Luce introduces online ordering and delivery services, embracing technology while never compromising on food quality or customer experience.
Sustainable Future
Launch of our farm-to-table initiative, partnering with local organic farms and implementing eco-friendly packaging, proving that tradition and sustainability can coexist beautifully.
Today & Tomorrow
With locations across multiple states and a loyal community of pizza lovers, we continue Giuseppe's legacy by combining time-honored traditions with modern culinary excellence.
Meet Our Team
The passionate individuals who bring our culinary vision to life every day
Marco Luce
Executive Chef & Owner
Second-generation owner with over 40 years of experience perfecting traditional Italian techniques and innovative flavor combinations.
Sofia Luce-Martinez
Operations Director
Third-generation family member leading our expansion efforts while ensuring every location maintains our signature quality and customer service standards.
Antonio Rossi
Master Pizza Chef
Trained in Naples, Antonio brings authentic Italian craftsmanship to every pizza, ensuring our dough, sauce, and toppings meet Giuseppe's original standards.
Maria Gonzalez
Guest Experience Manager
With 15 years of hospitality expertise, Maria ensures every guest feels welcomed and receives the exceptional service that defines the Pizza luce experience.
Our Core Values
The principles that guide everything we do, from ingredient selection to customer service
Authentic Passion
Every recipe, every technique, every ingredient reflects our unwavering commitment to authentic Italian culinary traditions passed down through generations.
Quality Excellence
We source only the finest ingredients, from San Marzano tomatoes to imported Italian cheeses, because excellence is never compromised.
Community Focus
We believe food brings people together. Our restaurants serve as gathering places where families, friends, and neighbors create lasting memories.
Environmental Responsibility
From sustainable sourcing to eco-friendly packaging, we're committed to protecting the planet for future generations to enjoy great pizza.
Experience Our Legacy
Join the thousands of families who have made Pizza luce part of their tradition. Taste the difference that over 70 years of passion and dedication makes.